Mac Brewster (Benny) is head of an advertising firm that is in debt. The million-dollar Townsend Silver contract could save the firm, but the wealthy playboy Alan Townsend (Arlen) wants an amateur from high society rather than a professional model to become "the Townsend Girl." Upset that she was passed over sight-unseen as a professional, Brewster's top model (Lupino) goes to Miami with plans to bump into Townsend and pass as a society debutante.